Boosting ROAS with AEO, GEO, and Search Campaign Optimization

Market: Australia , India, Europe and US (Tourism/Services)

Niche: Foreign Visitor Experiences (Tours & E-commerce Services)

Tourist Conversion Rate is the single most important metric for any travel e-commerce brand. When we began guiding this Bali-based tourism service, the business was struggling with a 1% Purchase Conversion Rate. Despite consistent traffic from foreign visitors, the “leaky bucket” in their funnel meant that 99% of potential travelers were leaving without booking.

By implementing a strategic overhaul of their digital presence—focusing on SEO, AEO, and GEO—we didn’t just increase visibility; we repaired the trust gap. Within a short period, we successfully scaled the tourist conversion rate from 1% to 5%, while maintaining a consistent 4x ROAS on Google Search campaigns.

The Problem: The “Leaky Bucket” Phenomenon The business, a digital tourism provider for Bali, was struggling with a 1% Purchase Conversion Rate. Despite a steady flow of traffic, the site was failing to turn international browsers into buyers. The reliance on automated ad tech and a generic homepage meant they were spending money to acquire visitors who didn’t trust the platform enough to book.

The Diagnosis: Fragmented Visibility & Low Authority

Our audit revealed three critical failure points:

1. Ad Misalignment: The account was using automated “Performance Max” campaigns that lacked the surgical precision required for the tourism niche.
2. The Information Gap: The homepage didn’t answer “Why us?”—leaving travelers to second-guess the service.
3. The AI Blind Spot: The content was invisible to the modern “Search/AI” hybrid traveler using ChatGPT or Perplexity to plan trips.

The Solution: Multi-Engine Optimization & The “Trust Injection”

We shifted from broad-scale marketing to a high-precision conversion strategy focused on four key levers:

Phase 1: The Modern Search Pivot (SEO, AEO & GEO) We re-structured the blog into a “friendly” format optimized for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). By making the content readable for AI models, we ensured the brand became the “top recommendation” in AI chats.

The Result: ChatGPT-driven sales increased by 300% within three months.

Phase 2: UI/UX & The USP Implementation We identified that foreign travelers needed immediate social proof and differentiation. We added a dedicated Unique Selling Point (USP) section to the homepage.

The Result: Purchase conversion rate increased by 150% in just one week post-implementation.

Phase 3: The “Lowest Hanging Fruit” (Email) The business was sitting on a dormant database. We reactivated email marketing with a 2-day setup.

The Result: An immediate 10% increase in total monthly revenue from existing leads.

Phase 4: Google Search Dominance We abandoned Performance Max and pivoted entirely to Search Campaigns across multiple target countries. This allowed us to control exactly what the traveler saw when they searched for specific Bali services.

The Results: Consistent 4x ROAS and a 5x Conversion Lift

By cleaning up the technical debt and prioritizing human trust, the unit economics shifted dramatically:

Metric	Before Optimization	After Optimization	Change
Purchase Conversion Rate	1%	5%	+400% (5x)
Ad Strategy	Performance Max	Global Search Campaigns	4x ROAS (Consistent)
AI Visibility	Minimal	300% Sales Lift (ChatGPT)	Market Leader
New Revenue (Email)	0%	+10% Total Revenue	High Efficiency

Why This Matters

This case study proves that in a saturated market like Bali tourism, “set it and forget it” AI advertising (like P-Max) often fails. By manually optimizing for Search intent, building a USP-heavy UI, and preparing for the AI search era (AEO/GEO), we turned a 1% conversion “leaky bucket” into a 5% conversion powerhouse. We didn’t just find more traffic; we made the traffic we already had five times more valuable.